Most SMEs have a CRM. Few use it well. Leads go cold because nobody followed up. Opportunities slip through because your pipeline tracking is a spreadsheet someone updates when they remember. Your sales team spends more time on admin than on selling.

AI sales integration fixes this. Not by replacing your salespeople — by giving them superpowers. Automatic lead scoring, intelligent follow-up sequences, real-time pipeline insights, and personalised outreach at scale.

What I Build

Intelligent Lead Scoring

AI analyses your historical deal data to identify what makes a good lead for your business specifically. Not generic scores — a model trained on your wins and losses that tells your team exactly where to focus their energy.

• Behaviour-based scoring from website visits, email engagement, and interactions
• Fit scoring based on company size, industry, and role
• Intent signals from content consumption and enquiry patterns
• Automatic prioritisation that updates in real time

CRM Automation

Your CRM should work for you, not create more work. I build automations that keep your data clean, your pipeline updated, and your team informed — without anyone needing to manually enter data.

• Automatic contact enrichment from public data sources
• Email and call logging without manual input
• Deal stage progression based on activity patterns
• Task creation and assignment from email triggers
• Duplicate detection and merge suggestions

Sales Forecasting

AI analyses your pipeline data, historical conversion rates, and seasonal patterns to give you reliable revenue forecasts. Not the optimistic numbers your sales team reports — realistic projections you can actually plan around.

• Deal-level probability scoring
• Weighted pipeline forecasts by confidence level
• Seasonal adjustment and trend identification
• At-risk deal alerts before they stall

Personalised Outreach at Scale

AI generates personalised email sequences for each prospect based on their profile, behaviour, and your successful past communications. Every prospect gets a tailored experience. Your team sends 10x the outreach with half the effort.

• Prospect research and briefing automation
• Personalised email sequences from templates
• Optimal send-time prediction
• Follow-up timing based on engagement patterns
• A/B testing and continuous optimisation

Typical Results

• 30-50% increase in lead-to-opportunity conversion
• 25% more deals closed from existing pipeline
• 60% reduction in CRM admin time
• 2-3x outreach volume with personalisation quality maintained

Works With Your Existing Stack

I integrate with the CRMs SMEs actually use — HubSpot, Pipedrive, Salesforce Essentials, Zoho, even well-organised spreadsheets. No need to migrate platforms. The AI layer sits on top of what you already have.

Related: See our professional services case study for AI sales integration in action. Read about measuring ROI on AI integration, or explore AI customer service and AI data analysis to see the full picture.